$1,999.00 USD

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B2B Sales for Founders & Leaders

(Course also offered in Spanish)


Class Days:  Tuesdays & Thursdays @ 4:30pm ET  

Class Duration: 90 minutes 

Course Overview

  • Refining your Sales Go-To-Market
  • Top of Funnel Strategies

  • Email Sequences

  • Social Selling via Linkedin
  • Building a great Sales/Pitch Deck

  • Proper Pre-Call Research

  • The Demo Call Structure

  • Strategic Discovery 
  • Compelling Event Identification
  • What to Demo?

  • Objection Handling

  • Defining a Mutual Path to Close
  • Building Value after the Demo

  • Tools to Build Urgency

You should expect to end this course with a beginning to end B2B Sales playbook, a process to create uniformity across your sales team and a list of systems to help you scale. 

Given the on-hands nature of the course, we're capping the course capacity at 20 students.


Course Designer

Javier Ramirez is the Founder & CEO at Cuota. He launched Cuota to share the hyper growth sales playbook with companies across the US & Latin America. While working with hundreds of tech companies he identified a big need for Sales Enablement for Pre Series C venture backed companies. 

Prior to Cuota, Javier spent 10 years as a B2B Sales leader at multiple unicorns in the Bay Area including Zenefits, Rippling & WeWork.